CheapCaribbean
Responsive ecommerce is a beach
Role: UX Design + Strategy
CheapCaribbean, a leading platform for booking Caribbean vacations, needed a fresh and responsive design that would align with their new brand identity while simplifying their booking and checkout process. They wanted to offer users a delightful, efficient and hassle-free experience when booking their vacations.
Find your beach
With so many different breathtaking beaches to choose from, we set out to design an experience to guide even novice travellers to choose the right vacation for them.
We worked with the CheapCaribbean team to design a fun, engaging browsing experience that helped users choose their trip based on budget, timing, or what kind of experience they wanted to have. Then we made sure each trip was easy to compare, easy to change dates, and when the user has made their choice, easy to book. With bright colors, witty copy, and the occasional delightful interaction we delivered a design that made the client happy while also meeting users’ needs.
The new CheapCaribbean design was well-received by both the client and in user testing. The new Beach Finder shopping experience was a big hit and was planned to be a big focus of upcoming marketing campaigns. Overall, the project was a success in the way it effectively represented the new branding while improving the user experience in terms of ease of use and engagement.