AWS Innovation
Healthcare insurance product innovation
Role: Experience Director + Strategy + Research
As the user experience and research lead embedded within an AWS Innovation team, I worked on a product incubation engagement to develop a new platform that matched investors with insurance carriers to create new investment and risk transfer opportunities. Our team leveraged Amazon's "working backwards" methodology to understand and test product viability, market fit, and go-to-market strategy.
From idea to investment
Through a series of six weeks of rapid learning and iteration with design sprints, we helped take the investment platform from “just” an idea to a research-backed, prototyped and tested concept, fully vetted vision with a plan ready to seek major investment.
A look at the process.
We dove in right away with workshops to help the client innovation team to define their problem statement and evaluate the opportunities, risks, and define the market research strategy. Through competitive research and interviews with both investors and insurance carriers, we helped the client ideate on the platform concept to solidify the revenue model, value proposition, and value stream while starting to map out the customer journeys. All work was done collaboratively with the client team via Miro while on Zoom.
And here are the results.
At the end of our engagement we left the client with a clear product vision and comprehensive plan to go forward. The plan included defined outcomes with measurable metrics, risk assessment with mitigation strategies, an iterative development roadmap, and go to market strategies that they could then leverage as they sought investment in the platform. Importantly, being included in every step of the process fostered a customer-centric culture within the client innovation and product teams, helping ensure that the project would reach their goals.